Extended Run Fuel Kits

Extended Run Fuel Kits Tony Luey just wanted to keep his diesel tent heater running, but ended up helping others do the same. His Extended Run Fuel Kits keep popular tent heaters and generators running, and Luey’s Unethical Manufacturing company busy. “I was an avid off-road camper and did a lot of winter camping just as tent heaters became popular,” says Luey of Unethical Manufacturing. “I picked one up and realized the fuel tank was small. What was missing was extended run time.” Luey put together a flexible fuel line to connect his heater to a larger fuel tank. When he posted it on Instagram, the internet blew up. “I got tons of views,” he recalls. “People loved them. That’s what’s cool about social media. You can have a simple idea, and the whole world can see it and buy it.” Luey began making kits, redesigning, improving and selling them. He has kits for multiple brands of fuel cans, ranging from 2-gal. to 55-gal. barrels. Buyers can choose plastic or stainless-steel connectors, and the fuel lines won’t drain out when disconnected. The quick connectors lock in the fuel. Sales boomed as he expanded his product line to include diesel camp generators as well. “We’ve shipped kits throughout the world, with sales in Italy, Norway, Denmark, the U.K., Australia and Japan, as well as all across Canada and the U.S.,” says Luey. In addition to the extended run kits, which start at $28.98, Luey offers a range of fuel-related products, including lines, connectors and adapter kits. As is the case with an increasing number of companies, Unethical Manufacturing is a completely online company. All sales are direct, and Luey maintains no customer service phone line. Instead of working with a distributor, he built his website and distribution system. “Online self-service ensures consistent quality and keeps our prices low,” he says. “We do our best to respond quickly to emails, even on weekends. If you don’t use email, direct message us from Instagram, Facebook or other social media. I like being able to reach out to people directly.” When asked about the company name, Luey describes it as a marketing strategy. “I wanted a name that would stick with people,” he says. “I always wanted to be different, and it clicked.” Contact: FARM SHOW Followup, Unethical Manufacturing, Vancouver, B.C., Canada (support@unethicalmfg.com; https://unethicalmfg.com).

To read the rest of this story, download this issue below or click here to register with your account number.